Its that time of year, the snow will not stop falling no matter how much you pray to the weather gods and all of the sudden you feel restless, gaining (or losing) weight for what seems like no reason and crying at re-runs of movies like You've Got Mail or even Harry Potter.   Chocolate seems to be consumed by the pounds at the office and people have more than one snack a day to console their illusory discontent with life due to a little thing called 'the weather' which torments and misconstrues our lives during depressing prairie winters in ways which sometimes even go unknown. 

While you go plodding about daily life in work and play, did you ever wonder about who or for that matter what you are affecting with your surly winter ways of life? Think of the websites people!  All alone and left to their own devices while you figure out taxes, audits and what thing you will do next to waste more time, your precious website sits, its content jumbled and tacky with misspellations, and broken links.  And the saddest sight of social media going unsocialized and rank with neglect.  What can it do?  Nothing, it doesn't fix itself.

People and companies everywhere promised themselves come January 1st they would shape up and do things better.  Maybe a promise should have been made to the websites as well, after all, businesses do owe some responsibility to the sole thing that represents them on the web.  Like pets and children, these babies do not just do well sitting around and being ignored, usually after awhile things start to go wrong no matter how perfect the look or act.  Give your website a once over for over asthetics, written content and all the little details as well.  Talk with your team about what goals and improvements you would like for your website and make a plan of action. 

Has it been since the dawn of the internet when you made your website with basic HTML that you looked at your website?  It's probably a wreck and starving to death for pretty images, flash and social media to feed into your company's soul (and overall profits).  Pets cannot go without water (trust me, I accidentaly killed a pet toad when I was younger) and websites cannot go without attention to detail and routine maintenance and upkeep to make it up to date with the world around it.  Help your website fit in, or even better- stand out by adding new and improved features like blogs, twitter posts, news, movies and portals and it will become a happy site once again!