Did you ever catch yourself thinking about going the generic site-in-a-box route when creating your website? Do generic tires compare equally on every level to Michelin or your choice 'name brand'.  Simply answered: no. 

Cheap tires you got from 'Stan's Club' or 'Wal-Store' that were on special probably don't have the same tread, work that well in wintery conditions, plus they don't have other special components,meaning you will likely be buying new tires sooner than later. 

Believe it or not, the same goes for websites.  Which leads me to this silly cartoon I found on another internet marketing blog site. 

This is a parody for those of you who don't want to think about it for too long. 

Billboard= your website software

Sara's Gift Shop= your website

<JE