Definition (d): Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).

Vipa Solutions works with clients to understand the technical needs of their social media campaign. Like with other marketing initiatives success is typically achieved via an integrated approach of the following tools.